林恩Dailey

教授

部门

业务

联系信息

传记

Dr. 林恩Dailey is a full professor and has held the George Moor Endowed Chair in 业务 and Economics at 威尼斯人平台 since 2008. She teaches in 资本's MBA and undergraduate programs and has been awarded 资本's top research and advising awards, the Faculty Scholar award and the Cotterman Advising award.

在过去的24年中, she has been engaged in business consulting and training for national clients, including Frigidaire Appliances, 表达, 田庄保险, OCLC, and Fortune Brands; several not-for-profits, including Edison Welding Institute and Deaf Initiatives; the government, including the Ohio 部门 of Development and the Ohio Bureau of Disability Determination; as well as many small businesses.

She is an expert in marketing, 战略规划, 商业计划, business skills training, marketing strategy and planning, 焦点小组, 以及消费者行为.

Dr. Dailey has mentored student-centered experiential learning projects with over 90 central Ohio businesses and organizations, including the following:

American Heart Association
COSI - Center of Science and Industry
Ohio 部门 of Natural Resources
石滩
Bexley Chamber of Commerce
军队参加后备役军官训练军团
Columbus Metropolitan Library
COOHIO - Coalition on Homeless & 住房
德雷克斯剧院
Association of Electrical Contractors
雪小路
北极星高尔夫
Flowerama
卢卡雷利的熟食店
贝克斯利天然市场
漫步屋苏打水

出版物

Dailey, Lynn (2022), “Unethical Retail Disposition: Can Retailers Provoke It 和Mitigate It?,” Summer American Marketing Association Conference 诉讼, August (33), pp. 744-746.

戴利，林恩和M. Ali Ülkü (2018), “Retailers Beware: On Denied Product Returns and Consumer Behavior” Journal of 业务 Research，七月，（86），页. 202-209.

Lynn C . Dailey. (2017), “Restrictive Product Return Policies: Understanding the Impact of Consumers'' Expectation of Control on Consumer Reactance and Reactance-related Outcomes,” Winter American Marketing Association Conference 诉讼.

Lynn C . Dailey. (2015), “How and Why Restricting Product Returns and Varying Product Return Policies Impact Consumers,” Advances in Consumer Research 诉讼, 43, 783.

Dailey, 林恩(2014), “Using Psychological Reactance to Understand Product Return Policies'' Potential Influence On Consumers,” International Academy of 业务 and Economics诉讼, 14(3), 6.

Lynn C . Dailey. (2013), “Influencing Consumers through Restrictive Web Navigation: An Empirical Test,” International Journal of Consumer Research 2(1), 84-104.

Ulku, M. 阿里，林恩·C. 戴利和H. Müge Yayla-Küllü (2013), “Serving Fraudulent Consumers? The Impact of Return Policies on Retailer’s Profitability,” 服务科学, 5 (4), 296–309.

戴利，林恩和Mark Matson (2013), “Insider Trading: Internal Experts: An Effective, Affordable Way to Improve Operations,” 人力资源杂志, 58 (2), 72-73.

Dailey, 林恩(2013), “Using Client Based Projects (CBPs) in MBA Marketing Programs to Bridge the Gap between Theory and Practice,” Association of Marketing Theory and Practice 诉讼2013年3月.

戴利，林恩和M. Ali Ülkü (2012), “Understanding the Impact of Product Return Policies on Consumers,” Best Paper in Track Award纳塔拉詹，V. 和M. Natarajarathinam eds. 法庭程序Association of Collegiate Marketing Educators.

Ulku, M. Ali and 林恩Dailey (2011), “Know Thy Consumer: A New Model to Explore the Impact of Fraudulent Returns on Retailer''s Return Policy,” Summer American Marketing Association’s Winter Educators’ Conference 诉讼.

Dailey, 林恩(2011), “Marketing Part-Time MBA Programs: Understanding the Need for and Dimensions of Flexibility,” Journal of Marketing Development and Competitiveness, 5(2), 122-129.

Dailey, 林恩(2010), “Using Live Marketing Projects to Make Connections that Benefit Students, Local Organizations and University Reputation,” B. A. 范德·舍伊主编., Marketing Management Association Fall Educators’ 诉讼.

Dailey, 林恩(2010), “Marketing Part-Time MBA Programs: Understanding the Need for and Dimensions of Flexibility” - Specifically MBA 教育,” Association of Marketing Theory and Practice 诉讼.

戴利，林恩和MBA student authors (2006), Understanding MBA Consumer Needs and the Development of Marketing Strategy,” Journal of Marketing for Higher 教育, 第16卷第一期1, pp. 143-158.

教

MBA Marketing Management
MBA Marketing Consulting
MBA Consumer Behavior and Focus Groups
Consumer Research and Strategy
市场营销原理
Introduction to 业务

度

Ph.D. 业务 Administration, University of Kentucky

Master of 业务 Administration, Ohio University

Bachelor of Science 业务 Economics, The Ohio State University